Reply to a tweeted link

Clay Shirky tweeted a link to this essay on the future of journalism, from Dan of Xark!. It isn’t accepting my comment, so I’m posting it here:

This is an interesting vision of the future, but I don’t see how it could possibly be the future of journalism.

For the sake of argument, I’ll assume that collecting news data and maintaining a usefully-organized database of it is a viable business model. I agree that it would not be newspapers who led this, but more likely a web-only company.

But newspapers (and to a much lesser extent, television) are the organizations that have an institutional commitment to investigative journalism (the kind that isn’t database-friendly and that is the main thing people fret about losing). Why would a news informatics company, which would lack that institutional commitment, use its profit to subsidize investigative journalism that isn’t itself profitable?

For newspapers, there have been two jobs that only meet economically at the broadest levels: to sell ads, and to create compelling content for readers. Economics didn’t figure in directly in the choice of whether to send a reporter to the court house or fire; rather, that choice was made within the editorial sphere. For news informatics, every choice of coverage has economic implications: which kind of data will people be paying to access? In that environment, in what is sure to be a tough market to establish, would news informatics companies fund investigative journalism out of sheer civic responsibility?